Inside the Numbers: 17,958 Attendees, $39K Revenue, $22K Profit

My playbook for growth (and the mistakes I’ll fix next time)

The Spark: A Domain Name at the Beach

April 2021. Watercolor, Florida. My family was still asleep, and I was sitting at the breakfast table of our rental, coffee in hand, laptop open. If you’re like me, you know those quiet morning windows on vacation can feel like brainstorming gold.

For some reason that day, I was playing around on a domain name generat…